They say ‘Culture eats strategy for breakfast!’ They say it with such conviction, often as a precursor to their own philosophy on leadership and the future. They say it often, almost as much as I have said it. I have sat through countless meetings with senior executives who claim high expertise and command of the topic, and we all seem to nod and smile in anticipation of the great work we will do together.
And then I began reading, not HBR or a clutch of online articles and trendy business magazines but hard, empirical research; and I have been self-muzzled. I don’t cough out that slogan anymore. I swallow back the one liners and pop MBA catch phrases and admit ignorance. But the more I read and learn, the more it makes organisational culture and the work within that space unexpectedly rich, diverse and certainly more complicated. As an advertising executive shared with me recently; ‘without strategy, culture is just a party and a fussball table’. Spot on, and also just laughing at the surface of the topic.
No matter the levels of ignorance, it seems many leaders seem to be asking the same questions; how do we create the best culture? What type of culture do we need? How do we implement successful culture change? Who will best fit our culture? And on and on they ask.
All these questions are pertinent but also based on a handful of flawed and torpedo-like assumptions. 1. That a culture can in fact be changed, or deliberately created; and 2. That culture is a singular, organisation-wide phenomena.
Research offers the more useful assumptions, 1. Culture is always present and can vary across an organisation; 2. It is almost impossible to change, and 3. We don’t yet understand who or what influences its genesis over the life cycle of an organisation.
Nonetheless, it seems that the rising interest in organisational culture has much to do with its association to a unique competitive advantage, and thus some form of enduring relevance. That is an important insight, and is based on the following, research backed findings:
- A culture’s dimensions are difficult for competitors to imitate;
- A culture possesses rare and unique qualities;
- A culture is cumulative and generates upward momentum;
- A cultures sources are interconnected to form part of a whole;
- A culture can be renewed faster than eroded
What exactly does that all mean? In the course of my next batch of blogs, I will be sharing a perspective on culture that may be more useful than what you currently think you know. Stay tuned!